gen z and technology statistics

Over 25% of baby boomers consume 20 or more hours of content each week. Which stats did you find the most surprising? 29% of baby boomers will unfollow or opt-out of marketing when there’s too much spam. Key Generation Z Statistics. Generation Z influences $600 B in family spending. 4. (BrainBoxol), 6. It’s no time to disempower them with ageist and age-old arguments. regularly use their smartphones for photos, texting, and email (in that order). (Colloquy), 66. (PRC), 22. Though it’s not the most important part of a business, all brands need to sell in order to keep their doors open. From the invention of the phonograph by Thomas Edison in 1877 to the Pioneer CDJs introduced in … (Accenture), 72. According to the latest how fast is technology growing statistics, of the 7.7 billion people in the world. They are responsible for the shaping of the perception of brands and products. While all generations use the internet significantly more than years before, each has a different purpose or method for doing so. 84% of baby boomers prefer to shop in-store. If your church is looking to reach young adults and teenagers on social media, make sure you go where they are. (CouponFollow), 57. (GlobalWebIndex) 9. URL to IRL: How Gen Z Are Using Technology to Change the World Today’s youth are leading the global movement towards sustainability and social responsibility. (Synchrony), 59. 1 in 4 baby boomers say they play online video games. Maybe you’ve heard this already, but word on the street is that “Facebook is for old people.” Harsh? 38% of millennials follow brands on social media for entertainment value. 90% of millennials research product reviews online before making a purchase. Whether your target market is Gen Z, millennials, Gen Xers, or baby boomers, it’s important to know how they use technology in order to build an effective strategy and convert them into loyal customers. Facebook is the most popular platform for sharing content across all generations, with 51% of Gen Z, 62% of millennials, 58% of Gen X, and 63% of Baby Boomers using it most often out of all social media. 66 percent of Generation Z owns iPhones, and 81 percent expect their next phones to be iPhones. Generation Z makes up roughly 17.6 per cent of Canada’s total population, according to 2017 data from Statistics Canada. Your best bet at reaching baby boomers is sending out messages or sharing content in the morning when they’re up early and starting their day with some casual browsing. Generation Z babies were born into modern technology and they are the first generation to grow up immersed in it. 60% of Gen Xers use a smartphone daily and 67% use a laptop or PC daily, surpassing the 58% of millennials who use laptops or PCs daily. 10 hours of screen time: the amount of time nearly half of Gen Z spends on devices each day. What Technology Drives Generation Z? Gen Z can change the direction, speed and penetration of technology. 98% of Gen Z owns a smartphone; they also expect to get their first smartphone younger than any other generation. 95% of teenagers use or have access to a smartphone. There’s no point in casting a wide net and advertising on all social media platforms; instead, your budget is better spent on targeting your audience by their favorite channel to guarantee better engagement. Every good marketer knows that casting a wide net is futile; creating a few buyer personas to identify your highest-converting audience allows you to be more specific and engaging with your strategy—from the timing of your messaging to its content. (GlobalWebIndex / BrainBoxol), 8. For instance, a brand that doesn’t have a website is guaranteed to lose out with all but Gen Z—after all, the physical storefront now serves mainly as a place to sample a product before virtually hunting for a deal on it. 40% of baby boomers consume most of their content in the morning; they are online between 5am and noon. (Interactions Marketing). Gen Xers are 160% more likely than other generations to unfollow a brand that says something offensive or that is in opposition with their beliefs. says it’s easier or more convenient to chat digitally. play video games for at least one hour per day. 85% of baby boomers research products on their web browsers. Pew Statistics says 1997, Statistics Canada says 1993, and the Resolution foundation says 2000. 3 More than half spend at least 10 hours a day on an electronic device. (BrainBoxol), 61. browses an Internet-connected device while watching TV. By 2020, Gen Z will make up 20% of a multigenerational workforce. (PRC), 11. Gen Z members are also more stressed than adults overall about other issues in the news, such as the separation and deportation of immigrant and migrant families (57 percent of Gen Z versus 45 percent of all adults reported the issue is a significant source of stress) and sexual harassment and assault reports (53 percent versus 39 percent). (Nielsen), 2. Generations Keynote Speaker / Millennial & Generation Z Expert / Inc Magazine Columnist / Future of Work Author, Generation Z Reviews online before making a purchase Facebook technically, it was all generation!, who are also there actively will resonate more with a brand that could them! 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