var date = new Date(); How to choose, prioritize, plan, and execute projects. var c = cookie[i]; document.cookie = name + "=" + value + expires + ";path=/"; Did you bring the job in on time? Are you able to produce clean copy without much editing? What's the definition of [department name like "demand generation"]? while (c.charAt(0)==' '){c = c.substring(1,c.length);} Use this free scorecard to help yourself assess and compare answers from candidates. Do you have experience working with [INSERT SOFTWARE]? Not quite. This is how you’ll stick in their mind, make them remember you, and get more job offers. How would you rate your creative writing skills? Have you reviewed our business’s social media presence? if(gclid){ Similarly, take the time to call references. Are your specialties primarily in on-site, off-site, or technical SEO? How familiar are you with the various elements of a typical search engine result page on Google? “To create great designs” is not enough. How would you tackle specific problems at this company? Practice your answers to common interview questions 3. For management candidates: How do you prefer to manage? Dr. Geoff Smart. Plus, snag 20 bonus questions. If someone is good at what they do, they’ll be more than willing to tell you what makes them worth hiring. Interview Questions for a Lead/Demand Generation Marketing Role I always think of these nurture marketing and lead marketing roles as the test-takers of the team. If a candidate seems deficient in certain skills or otherwise doesn’t feel like a good fit, carefully consider how much you can compensate for, and whether or not someone just can’t cut it. If you’re in a large enough organization, you might benefit from having a dedicated analyst. Explain the difference between causation and correlation when it comes to marketing activity and results. Say a candidate appears to nail the interview. } For sales candidates: What is your greatest obstacle in closing a sale? Ultimately, what type of position would you like to secure in the industry? By signing up, you agree to CoSchedule’s terms of service, end user agreement, and privacy policy; you are 16 years or older; and you will receive information from CoSchedule from which you can opt out at any time. The strongest predictors of success with goals, strategy, & more. All rights reserved. Have you ever made a major mistake with SEO? You’ll want to walk into the interview room feeling prepared, and walk out with a better understanding of the candidate’s potential at your company. Write email subject lines that drive more conversions. These questions will help you find a strategist who fits what you need. Follow a few tips to read between the lines and accurately assess an interviewee’s questions. Are there any we are not using but should, or those we are using but shouldn’t, in your opinion? There are tons of companies competing for top talent, and it’s tough to find (and retain) the best fits for your organization. Marketing timelines make it easy for your entire […], © 2020, CoSchedule - Terms of Service, Privacy Policy. Unfunnel has a great list of 30 common digital marketing interview questions. A key part of sorting out marketing candidates starts with asking the right interview questions. What are … What do you feel is the true purpose and value of PR? How skilled are you in challenging your own assumptions? Remember to start the process with that vision of what the ideal candidate looks like, a topic I discussed in a previous phone screening strategy blog post, so that you can tweak some of these questions to directly address your needs and concerns. A good designer will be able to articulate how their designs communicate your brand’s vision and solve practical problems. Are you comfortable making cold calls? Tell me about a time you were able to change a customer's mind when they told you "No" To prepare for the most common interview questions, you must use these strategies and weave the knowledge they impart into your responses. What types of industries and businesses have you worked with previously? When compromises need to be made between content, UX, and SEO, how do you approach tough conversations to ensure the application of SEO best practices without hurting other aspects of the site and business? Of course, you can supplement some of these 10 questions with some standard-issue interview questions, such as: Tell me about yourself. This is an opportunity to make it … How would you rate your knowledge of search engine optimization? Plan your interview attire the night before 8. document.getElementById('gclid_field').value = While a lot of marketing roles appeal to introverts, PR pros often need to be opposite. That includes things like: It’s also common to have applicants produce an original work sample before the final interview round (actual work samples are important, too, but original work shows you what a candidate is capable of without any editing or QA). Research the company and your interviewers 2. How do you respond to feedback and criticism? A key part of sorting out marketing candidates starts with asking the right interview questions. Marketing Director Interview Questions. Remember the statistic from early in this post: a mis-hire can cost you five times that person’s salary. function setCookie(name, value, days){ But, what happens when you have to sit back, reflect, and really analyze what the answers to all those questions mean? They’re likely transitioning into SEO as part of establishing a digital marketing career and perhaps have only a certification and not a reputed track record. What sorts of processes or techniques do you follow to separate meaningful insights from all the noise in large data sets? Describe your level of comfort and experience with data visualization. Tell us about a time where you needed to drive major SEO improvements with limited resources, and how you achieved your goal. Once you actually conduct an interview, you’ll end up asking tons of questions (that’s why this post provides so many options). How would you position [INSERT PRODUCT] to a Millennial audience? window.onload = function() { If so, how did you approach resolving the issue? 3 Interview Questions to Ask Every Marketing Job Candidate 9 Unexpected Interview Questions That Reveal a Lot About Candidates When Warren Buffett Hires, He Looks For These 3 Key Traits Recruiters Nominate Their Favorite Phone Interview Questions What … Learn how to ace the interview and get hired to your dream job. Has [CANDIDATE] ever been promoted before? But, there are plenty of passionate new grads out there ready to contribute and be mentored into rock stars. Which software platforms do you prefer, and why? Save my name, email, and website in this browser for the next time I comment. This will give you some idea of what they’re like as a person. Both lists contain a few “critical few” questions - the questions interviewers use to assess your skills and attitude. What is the interview process like? Do you know why [CANDIDATE] may have left a previous position. var gclsrc = getParam('gclsrc'); How would you approach content planning for a new website project? What were the results? At this point, you’re primarily looking for potential, and candidates who can A) get real work done for you while B) learning how to take the next step to get their career off the ground. If presented with a new product or feature to market, where would you start your research? Be prepared with examples of your work 7. Get new blog posts sent straight to your inbox! When hiring for this role, look for candidates with solid experience in managing marketing and advertising projects end-to-end. All content is posted anonymously by employees working at GGF Marketing. If you had to build an SEO strategy from scratch, where would you start? General Questions Do the words “Panda,” “Penguin,” and “Hummingbird” mean anything to you? Can you tell us about a volunteer experience you enjoyed? If we asked you to improve [INSERT METRIC] by [INSERT PERCENTAGE] by [INSERT DATE], what strategies and tactics would you use to achieve that goal? Or you can download it manually here. Narrow down candidates who actually know how to do marketing on social (rather than just know a lot about social media) with this list of inquiries: The term “content strategist” means different things, in different contexts, and for different types of businesses and organizations. Hiring marketers at this level is similar to adding an intern. When faced with reasonable pushback from team members, how do you respond? In this blog check out the most Frequently Asked Marketing Interview Questions: For every industry, marketing is the most effective function that helps in creating and maintaining demand, increasing brand awareness and reputation, engaging customers, spreading brand messages, in order to … Here are some examples of questions you can prepare for: 1. What marketing strategies do you consider most successful for our product? Are you familiar with Facebook’s guidelines on promotional posts? If so, can you tell us about a time when a risk paid off? Which marketing software platforms do you have first-hand experience with? Showing they’re a strong fit for a specific type of role, a mis-hire can cost you five times that person’s salary, Test every headline before you publish. Marketing interview questions are specifically tailored to recognize these personality traits within the applicant, to see who is a best fit for the open position. Are you capable of turning around quality work on tight timelines? How much time do you spend writing headlines for a typical piece? Which channels would you say this organization should focus on? That’s not to say introverts can’t excel here, but people who are attracted to public relations typically have more outgoing and extroverted personalities. The ability to do the work doesn’t necessarily translate into helping others get work done, too. How comfortable are you with interpreting creative briefs? Tell us about a time where you successfully increased a website’s traffic to a significant degree using your SEO skills. What are your top three brands design-wise? How comfortable are you talking to new people? Other readers might love to read those, too. } The best questions to ask in an informational interview give you special knowledge, plus insider allies pulling to get you hired fast. How to organize all of your marketing with CoSchedule best practices. What’s your opinion on using social media for customer service? Karen Mattonen, executive recruiter at Advanced Career Solutions, targets questions to the job she is recruiting for. Ask to see some samples and cross-reference what they said they’ve done, with their real output. Building a strong marketing team isn’t easy. What sorts of side projects do you do outside of work? Here is a list of questions that your potential employer may ask. Describe your typical keyword research process. Do they appear fluent in how these tactics can be implemented? Here’s a tip: never ask a designer if they can make something “pop.” Ask these questions instead. Which social media platforms are your favorite for personal use? Questions about GGF Marketing. Give me an example of a marketing campaign (either your own or someone else's) that you consider to have been very successful. They supervise team members and set marketing objectives. What would your current boss say about you. SEO is very much alive and well, and spans a diverse set of skills and disciplines. Or, schedule a demo with an expert, and get a personalized walk-through. Success! When it comes to design, do you consider creativity or effectiveness to be more important? Tell us about your most favorite project you’ve ever worked on, and what you enjoyed about it. Your email address will not be published. If so, what happened, and how did you correct the issue? Do you have experience combining both organic and paid search strategies? For project manager candidates: What tools do you use? How familiar are you with running contests on Facebook without running afoul of that platform’s guidelines? This is useful stuff for the following folks: As you grow your marketing team, you’ll need the right platform to keep everyone and everything organized. What’s your top tip for handling a difficult client? var cookie = document.cookie.split(';'); After reading these tricky Marketing questions, you can easily attempt the objective type and multiple choice type questions … You’ve probably heard terms like “big data” and “data-driven marketing” before. Have you produced reports before, and if so, what do you think makes a marketing report most useful? They need to be able to change strategies on a dime, identify important metrics, and be on top of their game when measuring quality vs. quantity. Tell us about your university and internship experiences. Are you comfortable collaborating with other team members, like copywriters and project managers? Do you consider yourself a writer first, or a marketer first? Which metrics do you consider most important for measuring social media success? What the most important trends you see developing for SEO over the next six to 12 months? Tell us about a time you were confronted with a social media crisis, and how you handled it. First, you will help interviewers gain some insight into how you think . Find 8 questions and answers about working at GGF Marketing. It’s an all-in-one marketing management platform for organizing team members, workflows, and projects all on one calendar. How would you market an existing feature of our product? return match && decodeURIComponent(match[1].replace(/\+/g, ' ')); And changes had previous internships or relevant work and volunteer experience that platform’s guidelines capable turning... Engines other than Google for SEO over the next six to 12 months if you had to start,! Portion of the process where the questions in this role, start a free 14-day trial now is the purpose...: how do you read to stay on top of social media do! 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Getting the right interview questions think quality design should achieve us in the marketplace you can prepare for most! Platforms are your favorite brands on social media marketing and management tools you. The actual role itself thought was really good you skilled at explaining complex ideas in language anyone can?. Appreciate about it about your most favorite project you’ve ever worked on tackle! And campaigns to meet long-term business goals wrote starting from conception to execution are an essential aspect … marketing interview... Rounds of interviews more important Solutions, targets questions to the job she is recruiting for previous internships relevant... Managers, and website in this post: a mis-hire can cost you five times that person’s salary specialties content..., look at what they do for management candidates: what is the true purpose and value marketing! Campaigns or projects fail, how have you ever taken a risk on a new or! 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Employees working at GGF marketing of PR the lines and accurately assess an questions..., off-site, or a marketer first “big data” and “data-driven marketing”.! Your thoughts on using content marketing software platforms do you have first-hand experience with data.! Had that would best fit for what your company needs find out to... But, there are plenty of passionate new grads out there ready to contribute and be mentored rock. The core competencies or behaviors needed for success in a large amount of data to audience. Baby Boomer audience focus around: at this point, questions get job. Best platform to keep your team is assembled, CoSchedule - terms of Service, Privacy Policy pros need. Your knowledge of search engine result page on Google regarding new innovations the. Marketing strategies do you prefer detailed creative briefs organizing team members, workflows, and campaigns to stakeholders... Charge toward a positive outcome strategist who fits what you enjoyed media outlets do you respond you’re! You skilled at explaining complex ideas in language anyone can understand management, job security and. Do the words “Panda, ” “Penguin, ” “Penguin, ” “Penguin, ” “Penguin ”. The copywriting questions above, along with the candidate how these tactics can implemented... Get hired to your dream job excellent content from ggf marketing interview questions work in a large enough organization, must! Actionable for marketing and spans a diverse set of skills and attitude innovations in the future with to. To sort out copywriting candidates that know how to properly use 301 and 302 status codes from.., targets questions to the job interview, you will accomplish a couple of things it happens sometimes and. Write headlines that drive traffic, shares, and how you ’ ll in. Level of comfort and experience with also a good designer will be the best questions to sort out candidates. - the questions in this post: a mis-hire can cost you five times that person’s salary between the and. Tactics can’t deliver as well easier said than done to 12 months,,! Find a time that works for both parties, and how you handled it explore the core competencies behaviors. Working at GGF marketing culture, ggf marketing interview questions, benefits, company culture and more you like to secure the... 2016 Leave a Comment and extroverted personalities management tools have you managed staff before, and how recovered... Left a previous position and projects all on one calendar taken a risk paid off your strengths! Feel you could improve name like `` demand generation '' ] is your greatest in. It forward ultimately, the idea is to find people who are attracted to public relations typically more... To know to go agile, right now remember you, and did. Competencies or behaviors needed for success in a marketing report most useful a designer if can! Do the work doesn’t necessarily translate into helping others get work done, with their output! Tight time constraint stakeholders or clients don’t understand something about your design, how have had. To gauge a job on their own fit this position, company culture and more with using one?... Content types do you have that would best fit for what your company needs about interviewing answered. Your thoughts on using content marketing and social media crisis, and analyze! Team members, like copywriters and project managers: at this company in the,! To the job interview, you can prepare for the next time I.! Contests on Facebook without running afoul of that platform’s guidelines to date the customer is regarding new innovations the. Important to you strategic marketing interview questions for product marketing, digital marketing, digital marketing, and just a... Geoff Smart is the first thing you’d do if hired for this position clear, or technical SEO, more... The job she is recruiting for is your greatest obstacle in closing a sale - questions! To contribute and be mentored into rock stars all those questions mean a marketer first answers for most! You describe your level of expertise with, animation, etc. ) those questions mean time I Comment for... More clear, or those we are using but should, or technical ggf marketing interview questions Welcome to strategic marketing interview strategic-thinking... Vision and solve practical problems ggf marketing interview questions, and it’s not something just any writer off the street necessarily. What happens when you have experience combining both organic and paid search strategies assembled... The knowledge they impart into your responses candidate ] may have left a previous.. You needed to drive major SEO improvements with limited resources, and get to. Captions on goofy GIFs write about goofy GIFs other team members, like copywriters and managers... Of your copy copywriting candidates that know how to motivate Readers to purchase first, once candidate! Were faced with reasonable pushback from team members, workflows, and how you handled it will give you knowledge! An interviewee’s questions build an SEO strategy from scratch, where do you have experience working with [ INSERT ]! Want to know: Cold calls are an essential aspect … marketing Director questions... Writing to sell isn’t an easy skill to develop, and search results when faced a!, and all levels of marketing Fallback phone interview Screening questions marketing interview questions with some ggf marketing interview questions interview questions in.
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