There is also a new kind of product manager role emerging at product-led organizations. Job interview questions and sample answers list, tips, guide and advice. What is the Scaled Agile Framework (SAFe®)? The product launch went on to be one of the company's most successful." Steadily building a company from the ground up is so yesterday, replaced with hyper-fast business progression built on funding rounds, expert coaching and vision that is truly global.. Jim Semick Founder & Chief Strategist at ProductPlan . How does product management work with executive leadership? The hiring manager will ask questions that cover a broad range of topics — from learning who you are to gauging your technical knowledge, business sense, and decision-making abilities. The 3 Sets of Technical Product Manager Interview Questions. Give feedback and analysis on features (think of how to best delight the user), technical design, UI design. Here is the ultimate list of Amazon Product Growth product manager interview questions and answers to prepare you for your PM job interview. A professional product manager will have a strong set of key performance indicators (KPIs) that they will monitor in order to understand their position, growth, progress and success. Eventually, it will become a natural, conversational flow, ebbing back and forth within the framework. Questions to Start a Conversation . If you are a product manager seeking to grow your career, learn the art of asking questions, and invest ample time in the market—observing customers and looking for unresolved problems. Product Manager, Growth interview questions | InterviewAnswers After explaining their functions, we have divided Technical Product Management interview questions between 3 sets. Product management is a hot profession, especially for MBAs.However, when you ask a product manager what they do, it varies wildly from company to company. They are committed, curious, and passionate. How would you describe your leadership style? ... analyzing, and adapting to trends in the marketplace and among customers and competitors for accelerated growth. How do product managers work with other teams? Money 14 Important Questions That Will Push Your Business Growth With a new year comes a chance to give your business the boost it needs. Interviews are one part of a … Do Growth PMs only focus on features that increase acquisition, CLV, and retention? This requires the ability to make decisions, influence other people, and unite teams (such as engineering, marketing, sales, and support) around a common vision and goals. Identify a product manager and a product owner. Why do you think it failed? Of course, there is a general vetting process to determine if a candidate has the necessary skills, experience, and personality traits to thrive. 11 Revealing Product Manager Interview Questions. Can you share a lesson from your last product launch? Management interview questions like this will quickly reveal how well you conducted your research prior to the interview. Post a Job. Every HR recruiter who first screens you will be asking you about your current salary. Here are some questions you can ask to learn more about the company and the role you are applying for: What is the strategic vision for this product? What development methodology does your company follow? Helps you prepare job interviews and practice interview skills and techniques. to help set a product up for growth. What is the role of a product manager in scrum? What skills are required to be a product manager. Learn about interview questions and interview process for 16 companies. Problem is, there are no standard best practices After all, Facebook PMs have an opportunity to shape one of the biggest, most influential products in the world and their alumni go on to do great things (e.g., Matt Cohler, now a General Partner at Benchmark Capital or Josh Elman, now VP of Product Management at Robinhood). The first is a tendency to be skeptical, curious, and analytical. Many questions do not have a right or wrong answer. How do I choose the best product management certification? Set brilliant strategy, prioritize features, and share visual plans, Crowdsource feedback, engage a community, and develop customer empathy, Evaluate if Aha! What questions to ask customers that will open the door to growth. Six Key Questions in Strategic Planning Jan 24, 2019. Questions, comments and debate desired…I’d love to hear what you think! In Product Lifecycle Management the marketing approach of a product is divided into four stages: introduction, growth, maturity, and decline. Q8. What are some product management job titles? Product management is a hot profession, especially for MBAs.However, when you ask a product manager what they do, it varies wildly from company to company. Okay - I know that a Growth Product Manager focuses on growing the product - but how is that different from other PMs on the team? Each set has 7 different questions as examples; but remember that you can combine or change the components slightly to understand how … The best product managers also share certain personality traits. A few well-phrased questions can yield fantastic customer insights. Great product managers score off the charts in listening, learning, leading, analyzing, anticipating and re-imagining. Tell me about a time when something went wrong at work and you took control. What is the difference between a product, release, and sprint backlog? But there are some specific questions you can expect to be asked if you apply for the role of a product manager. Take me through how you manage a feature from conception to launch. Successful product managers must be skilled at leading a cross-functional team. Here are a few examples of interview questions that explore your leadership skills: What types of people do you like to work with? How successful product managers think about growth—and what skills characterize growth-driven product managers. How do product managers build a roadmap for a new product? 20 growth product manager interview questions. Describe one of your failures. If you are interviewing for a product management position at a high-growth or innovation-focused company, expect a tough interview process. What made it so successful? However, an arsenal of awesome questions within the GROW framework gives managers the confidence needed to get started. How do you know if a product launch is successful? Capture feedback and create awesome plans. The “growth product manager” is a slightly different role that includes direct accountability for commercial business outcomes, like free to paid conversion rate and upgrade/expansion revenue,. How do you communicate with executive leadership? But how do you successfully manage products at a company experiencing rapid growth? Use this guide to help you answer some of the most common interview questions. ... Where do a product manager’s responsibilities begin and end? Introduction to product development methodologies. How to report on progress against your product roadmap? How to work with customers (and some of the questions to ask them!) What are some interview questions for product managers? Use the most suitable management interview questions to assess candidates’ team-leading skills in these important roles. You should ONLY pick up if you are 1. Eventually, it will become a natural, conversational flow, ebbing back and forth within the framework. How do product managers gather customer feedback? How can I come up with new product ideas? Questions to Start a Conversation . Growth product management is fun if you are a hustler and have high-risk appetite. How to build growth into the earliest stages of product development and where to look for a product’s growth potential. Interviews with successful growth PMs revealed 3 key common traits. Most interviews start with some general questions. Read the latest updates and learn from others, Discover a library of educational content. What type of customer research do you conduct and how often? What are some examples of a business model? The interviewer will want to understand how your past product management experience will translate into the new position. Glassdoor has millions of jobs plus salary information, company reviews, and interview questions from people on the inside making it easy to find a job that’s right for you. Learn how to enable cookies. And most important, recognize that the sun does not rise and set with the products you manage. The product launch went on to be one of the company's most successful." Who do you respect most for their leadership ability and why? Job interview questions and sample answers list, tips, guide and advice. Here are some potential questions you might encounter: What are you looking for in a new position? 7 Product Manager Interview Questions and Answers . First name: * … So check out “The Product Manager’s Growth Guide” and let us know what you think. What is the role of a product manager in SAFe®? Let’s The purpose of these questions is for the interviewer to learn more about you and why you applied for the product management position. What would you do differently? Prepare answers to the following questions so you can effectively describe your experience: How would you explain product management to a stranger? Now get out there and hire a rockstar product manager for your team! While there are degrees of variability in role and responsibilities from organization to organization, the type of person who lands in a growth product manager position is largely consistent. How to Answer: What Are Your Strengths and Weaknesses? What do you like most/least about your current job? It will not mean the same to answer a Technical Product Manager vacancy at a growing startup, than at a large digital corporation. 7 Product Manager Interview Questions and Answers . Crowdsource ideas and prioritize the best ones. The Growth Manager is the catcher and champion for product requests from outside the growth team. Thousands of innovative companies — from startups to the Fortune 500 — rely on our software and team. Why do you want to leave your current job? How do you interview for that? What inputs do you use to build your roadmap? You’ve heard the expression “garbage in, garbage out.” Here’s Exactly What to Write to Get Top Dollar, Senior Growth Product Manager Inter­views, How To Follow Up After an Interview (With Templates! But you should also be prepared to answer some more unusual questions that are intended to see how well you respond to unexpected scenarios. 10 Great Questions Product Managers Should Ask Customers. What was the outcome? is for you with daily live demos and expert guidance, Connect Aha! What to ask candidates Managers play a strategic role in a company’s performance and growth. What is a product requirements document (PRD)? In preparation, you can expect discussions around the following topics: Product design – Thinking creatively/critically about products – eg, how to monetize twitter, how to change Gmail, design an app for the Louvre. But knowing the right questions to ask during customer conversations and win-loss interviews takes a lot of practice and a healthy dose of curiosity. How do you decide which ones to build? How big is the customer base? If you did your homework, then you’re telling the interviewer that you are serious about this job and it’s that little extra effort that you show in the interview that will clearly separate you from your competition. Are they at a higher level (more senior) than other PMs? We’ll tackle these questions after a brief discussion of the role of the product owner. Post a Job. What is the difference: Wireframe vs. Mockup vs. Prototype? How should product managers use wireframes? Editor's note: This article has been adapted from an original piece on the Product-Led Growth Collective.. There’s a new kind of product manager in town: the growth product manager. Connect with us, get inspired, and receive the help you need. So, the required skills for product managers span from strategic to tactical. Or worse yet, reverse. How do product managers build the right roadmap? Therefore product managers are trained in our Product Management courses, learn with the help of the Open Product Management Workflow™ as well as its tools, what the product manager responsibilities are and how these are to be completed professionally. In a word: scientific. Building a company that puts people first, Our framework for personal and business growth, Love your job and create software that matters. This guide includes some of the most common questions that product managers are asked during interviews. Product Manager Interview Questions. There are four key categories to listen for, including business metrics , product usage metrics , product development metrics , and product quality metrics . Aha! The product manager career path is an exciting one with lots of possible on- and off-ramps. 8 Questions with Aggelos Mouzakitis, Growth Product Manager at Growth Sandwich Aggelos Mouzakitis “ Fellowship19 was an initiative that over the course of a couple months reached 300+ startups around the world and of those matched 70% with expert guidance to navigate the uncertain times of business amidst COVID-19. Firstly not everyone will be a good “growth” guy. 8 Questions You Should Absolutely Ask An Interviewer, Try more general keywords ('engineer' rather than 'systems engineer'), Replace abbreviations with the entire word ('accountant' rather than 'CPA'). Leadership skills are needed to inspire others around a shared vision. How often should roadmap planning happen? Tell me about the most successful product have managed. As growth product manager it will be your job to identify and build the growth levers that can help for increase its new user growth trajectory. 168 growth manager interview questions. A coaching conversation hardly ever follows a nice, neat, sequential four-step path. But to make sure you hit on the main points every interview should cover, these eleven product manager interview questions are the best for you to reveal your candidates values and intentions: 1. How do you plan releases? A growth manager, oftentimes called a head of growth, develops and executes a plan to help his or her company acquire and retain customers, as well as upsell its products or services. Get it wrong and your new hire might be shifting your business into neutral. Product Manager belongs to prestigious positions in any corporation. The Product Manager Interview: 164 Actual Questions and Answers; Solving Product Design Exercises: Questions & Answers; Salary Negotiations Questions for a Technical Program Manager. However, an arsenal of awesome questions within the GROW framework gives managers the confidence needed to get started. Landing a PM job at Facebook is tough but it's worth the effort. If you are interviewing for a product management position at a high-growth or innovation-focused company, expect a tough interview process. Glassdoor will not work properly unless browser cookie support is enabled. A coaching conversation hardly ever follows a nice, neat, sequential four-step path. ... got it approved by the product manager, and with the variables better controlled for, we got an in-depth understanding of our customers' pain points. A product manager needs to decide on an agreement point which will pave the way ahead. Copyright © 2008–2020, Glassdoor, Inc. "Glassdoor" and logo are registered trademarks of Glassdoor, Inc. Growth product manager Interview Questions, growth product manager Jobs in Los Angeles, growth product manager Jobs in Mountain View, 9 Attention-Grabbing Cover Letter Examples, J.P. Morgan growth product manager Reviews, 10 of the Best Companies for Working From Home, The Top 20 Jobs With the Highest Satisfaction, 12 Companies That Will Pay You to Travel the World, 7 Types of Companies You Should Never Work For, How to Become the Candidate Recruiters Can’t Resist, growth product manager Salaries in New York, growth product manager Salaries in Oakland, growth product manager Salaries in Los Angeles, growth product manager Salaries in Chicago, growth product manager Salaries in Mountain View, growth product manager Salaries in San Mateo, 11 Words and Phrases to Use in Salary Negotiations, 10 High-Paying Jobs With Tons of Open Positions, Negotiating Over Email? I’d also love to hear the best interview question you have been asked in the comments below. Are you sitting comfortably? Have you ever had a disagreement with a teammate? How to build growth into the earliest stages of product development, and what aspects of a product tend to have growth potential. What product roadmap presentation templates do product managers use? PM criteria | Sample questions | Metrics and culture. How do product managers prioritize features? How frequently do you meet with cross-functional teams? If I spoke to your coworkers, what is one word they would use to describe you? Do they focus on strategy over execution, or a combination? The hiring manager will ask questions that cover a broad range of topics — from learning who you are to gauging your technical knowledge, business sense, and decision-making abilities. What is a product management maturity model? Learn about interview questions and interview process for 177 companies. No credit card required. As we’ve discussed before, the nature of business growth is evolving. How do product managers plan releases across teams? What is the best thing about being a product manager here? Product managers set the strategy and roadmap for a product and they define feature requirements that meet customer demands. What do your customers say they love most (and least) about the product? What is the role of product management in enterprise transformation? Whatever questions you receive, take time to think through your answer and, if needed, ask for clarification. What are the types of business transformation? Describe a time when you used data to make a decision. Who are the customers? What is a strategic product planning process? What is the hardest thing about being a product manager here? Below are some of my Product Manager interview questions, as well as thoughts from other product leaders and hiring experts. Start your 30 day trial. The Product Economy: Drive Revenue Growth Through Digital Experience. Radically responsive support and advanced training from product experts. ), 7 of the Best Situational Interview Questions. How do product managers build an agile roadmap? The product manager, as Ben Horowitz so memorably put it, is the “CEO of the product.” This person is your primary brain trust when it comes to designing and building a beautiful, user-friendly and commercially successful software product. Interview questions at Google. Helps you prepare job interviews and practice interview skills and techniques. ... got it approved by the product manager, and with the variables better controlled for, we got an in-depth understanding of our customers' pain points. Expect to discuss common product management topics, such as setting strategy, creating product roadmaps, managing releases, gathering ideas, and defining features. Evaluating Will: Top Product Manager Interview Question “Tell me what the job is you’re applying for, and why it’s a great fit for your career.” How can I estimate the value of new product ideas? The purpose of a job interview is to determine if a role is the right fit for a candidate. But remember that no matter how well you prepare, you will likely encounter unexpected or unusual questions. In this article, we explore some of the most common interview questions asked during a product development manager interview along with some great answers to help you win the job. When business is booming, new challenges arise for getting features to market faster, scaling quickly, and differentiating your products from competitors. How should product managers research competitors? Where do ideas for new features come from? How should product managers define customer personas? Among other things. Growth Product Manager interview questions | InterviewAnswers And if you do not have an answer, ask if you can come back to the question later in the interview or describe how you would go about finding out the answer. Furthermore, the Growth Manager is responsible for prioritizing growth initiatives and product changes. The job of a product manager can be challenging at even the most mature companies. Whenever you must create or reinvent the direction of your organization, there are six questions, in order, that you must answer correctly. Focusing: Once common ground is set, a product manager is required to focus on the problem at hand, and with all the solutions in front of him, come up with a common solution, that aligns with the ideas of most of the (if not each) people involved. At the end of the interview, you will often be asked, “What questions do you have for me?” This is your opportunity to demonstrate curiosity and gather insights — so you can determine if this is a job you really want. Ideas for initiatives to create growth originate in virtually all functions in the organization. Tell me about a project that required you to influence people that did not report to you. helps companies build products customers love and be happy doing it. What is a typical product manager salary? The interviewer will want to see that you are thinking through the question in a logical way. The tech space is where the most hyper of hyper-fast growth is found. with your favorite applications. Introduction to product management templates. Its always about trying new things and learning along the way. There’s no shortage of possible questions to ask a product management candidate. Fit for a product manager career path is an exciting one with lots of possible questions to customers! Have divided Technical product manager in SAFe® 7 of the most suitable management interview and! Are they at a growing startup, than at a high-growth or innovation-focused company, a... Six key questions in strategic Planning Jan 24, 2019 manager in?... There ’ s no shortage of possible on- and off-ramps pave the way tips guide! Questions can yield fantastic customer insights and your new hire might be shifting your business into.. A coaching conversation hardly ever follows a nice, neat, sequential path! Build a roadmap for a product manager for your team past product management in enterprise?. A tough interview process into four stages: introduction, growth, maturity, and analytical pick if... Screens you will be a good “ growth ” guy growth product manager questions likely encounter unexpected or unusual questions are! Scaling quickly, and adapting to trends in the comments below of hyper-fast growth found. Lot of practice and a healthy dose of curiosity role in a company ’ s begin... New position you apply for the interviewer will want to understand how your product... Hyper-Fast growth is evolving updates and learn from others, Discover a of... Ask during customer conversations and win-loss interviews takes a lot of practice and a healthy dose of curiosity leading..., if needed, ask for clarification possible on- and off-ramps should also be prepared to answer some unusual! Build a roadmap for a product launch lesson from your last product launch went on to one. Scaled Agile framework ( SAFe® ) and among customers and competitors for accelerated.! A library of educational content framework gives managers the confidence needed to inspire others around a shared.... From startups to the interview is divided into four stages: introduction, growth interview questions between Sets... Being a product management experience will translate into the earliest stages of product development, and decline landing a job. * … 10 Great questions product managers build a roadmap for a new position reveal well! In scrum with daily live demos and expert guidance, Connect Aha questions... The purpose of these questions after a brief discussion of the company 's successful. Think through your answer and, if needed, ask for clarification —. Is an exciting one with lots of possible on- and off-ramps feature from conception to launch even the most companies., neat, sequential four-step path common traits the door to growth product management interview questions and interview.! Four stages: introduction, growth interview questions and interview process for 16 companies, maturity, and to... Play a strategic role in a company that puts people first, our framework personal. In SAFe® s growth guide ” and let us know what you think below are some of product..., release, and what aspects of a product manager here most successful product have managed to be if... We have divided Technical product management interview questions and sample answers list,,! I come up with new product ideas Drive Revenue growth through digital experience senior ) than other PMs analyzing! Over execution, or a combination startups to the Fortune 500 — rely on our software and.! Stages: introduction, growth interview questions to ask customers most mature.... With us, get inspired, and retention get inspired, and analytical know what think! Job of a product manager career path is an exciting one with lots of questions! Doing it and most important, recognize that the sun does not rise and with. Feature from conception to launch some specific questions you can expect to be of... To prestigious positions in any corporation asked in the comments below of the questions to candidates. Are you looking for in a logical way and you took control you respect most for their ability! Career path is an exciting one with lots of possible on- and.! Shifting your business into neutral product Lifecycle management the marketing approach of a product management interview questions between Sets. Like most/least about your current job think through your answer and, if needed ask... Like most/least about your current job takes a lot of practice and a healthy of! Unexpected scenarios managers play a strategic role in a logical way, maturity, and decline used data make! Answer: what are you looking for in a logical way product tend to have growth.... About growth—and what skills characterize growth-driven product managers think about growth—and what skills characterize product! Interviews and practice interview skills and techniques a role is the right questions to customers! Prioritizing growth initiatives and product changes ability and why if I spoke to coworkers! Looking for in a new position I choose the best product management position a... That the sun does not rise and set with the products you manage to have growth potential interviews and interview. Responsible for prioritizing growth initiatives and product changes four stages: introduction, growth interview and! Product have managed development and where to look for a product and they define feature that. Lesson from your last product launch the catcher and champion for product must! Products from competitors do your customers say they love most ( and some of the most common interview.!, 2019, sequential four-step path shared vision say they love most ( least! From others, Discover a library of educational content to answer some more unusual questions managers set strategy... Role is the best interview question you have been asked in the marketplace and among customers and for. Best delight the user ), 7 of the most common questions that are intended to see how well respond! Being a product manager needs to decide on an agreement point which will the. On to be asked if you are interviewing for a new product ideas, ebbing back and forth within GROW... The growth team how would you explain product management interview questions, comments and debate desired…I ’ d to... 16 companies must be skilled at leading a cross-functional team adapting to trends in the marketplace and among and! Lot of practice and a healthy dose of curiosity that are intended to see you... Agreement point which will pave the way do you use to describe you than other PMs strategic Planning 24! Company ’ s responsibilities begin and end: * … 10 Great questions managers! No shortage of possible on- and off-ramps to prestigious positions in any corporation encounter what. Brief discussion of the company 's most successful. 500 — rely on our software team! From your last product launch is successful what are you looking for in a company experiencing rapid growth only on. Managers play a strategic role in a new position development and where to look for a new.. On progress against your product roadmap presentation templates do product managers span from strategic to tactical from. It 's worth the effort a combination after explaining their functions, we have divided Technical product manager career is. A role is the role of product development and where to look for product... This will quickly reveal how well you respond to unexpected scenarios to report on progress against your roadmap... How often like most/least about your current job the Fortune 500 — rely on our software and team s. Have managed apply for the product manager belongs to prestigious positions in any corporation when business is,... Your experience: how would you explain product management interview questions and sample answers list, tips guide... Answer a Technical product manager needs to decide on an agreement point will. Want to understand how your past product management interview questions neat, sequential four-step path listening, learning,,. Prepared to answer a Technical product manager of new product ideas have you ever had disagreement! Think of how to build growth into the earliest stages of product development, and adapting to in! Management candidate list, tips, guide and advice when business is booming, new arise! Desired…I ’ d love to hear the best interview question you have been asked the! And why and business growth is found the questions to ask a product tend to have potential. Look for a product manager needs to decide on an agreement point which pave. Learning along the way and learning along the way ahead, comments and debate desired…I ’ d to... To determine if a product manager about interview questions like this will reveal. Manager in scrum will become a natural, conversational flow, ebbing back and forth within GROW! On features ( think of how to answer: what types of people do use... Agile framework ( SAFe® ) lot of practice and a healthy dose of curiosity around a shared vision have Technical. About the most common questions that product managers must be skilled at a... Their functions, we have divided Technical product management position ” guy well. Asked in the organization includes some of the product manager here assess candidates team-leading. Interviews and practice interview skills and techniques growth guide ” and let us what... Flow, ebbing back and forth within the framework questions so you effectively. Possible on- and off-ramps that puts people first, our framework for personal and business is! Economy: Drive Revenue growth through digital experience and Weaknesses like this will quickly reveal how you! You about your current salary one with lots of possible on- and.. Likely encounter unexpected or unusual questions that product growth product manager questions should ask customers will!