But fresh, quality content that attracts usersâ attention and keeps them informed is important. Wikipedia defines interactive media in this way:. The campaign used two elements of good marketing and made them work hand-in-hand. Though it can be a broad term to define, we commonly associate it with just about anything that can be posted on various networks such as Facebook, Twitter, Snapchat, or Instagram. Four out of five people would rather watch a live video from a brand than read a blog post, according to a survey done by Vimeo and New York Magazine. On Twitter, retweet or quote retweet to share posts that discuss your company in a positive light. Use our Social Media Swipe File Template to build a gallery of good ideas and social media examples. 105 E College Street If you have a company blog, share the articles to your social media feeds with direct links where you can. This makes customers who might not be able to test Fenty Beauty samples in store much more likely to buy online. Bookmarking Sites Moz does an excellent job of grabbing attention with bold color choices. Arm is a software company that designs and licenses processor chips, headquartered in Cambridge, UK with locations globally. with pro tips on how to grow your social media presence. Social media marketing campaigns are a great way to promote your brand, engage your target audience, and, ultimately, boost sales. Make-A-Wish Batkid Campaign. Ask your followers which color an upcoming product should be, for example. For Instagram, post an appealing on-brand graphic that fits the content. Before you post to social media using a meme, make sure you understand its meaning. Itâs #HootChat time and today weâre discussing the social marketing trends for 2020. That means you’re leaving reach and engagement on the table if you aren’t sharing video content on your channels. Licecap – for screenshot GIFs. Look for news about exciting developments in your industry, upcoming industry conferences, or positive work done by related organizations. What They Did Right - Supported a cause to win consumer trust and boost their brand image. Your employees. Company updates are especially important on Twitter, where 40% of users are there for breaking news. Ready to go? IKEAâs Instagram Stories featured slider polls, complete with starry-eyed emojis, asking followers how much they liked different bedroom setups. Their LinkedIn account is regularly updated and while clearly targeted toward a software and technology audience, it’s still a great example of B2B social done well. Share your winner in the comments! Turn interesting stats and quotes into visual posts for other social media sites like Facebook, Twitter, and Instagram. First, they knew and understood their target audience (women) and kept their messaging on-point to target only them. pic.twitter.com/w3VCgQI72q, â MelodyVR (@melodyvirtual) May 5, 2020. Remember, social media campaigns are all about connection. Take for instance how Recess used a Venn diagram in this retargeting ad. You can then share some of the responses you get in Stories as well. This could include screenshots of upcoming software, a few details teasing an upcoming event, or product shots of a soon-to-be-released item. Type of Content- Social media content What They Did Right- Using a popular trend to target their audience Tinder’s #menprovementcampaign is one of the best examples of branded content done well as it hit the intended audience in the perfect way. These posts are another great way to thank your customers, and provide new content to be shared on your own account (with permission, of course!). Here’s what it looked like p… Coca-Cola’s “Share a Coke”. Terri Coles is a freelance writer and editor living in St. John's, Newfoundland and Labrador. When creating a content plan, think about all social media networks as about one social media marketing tool. Focus on the conversation around the article. Twitter and LinkedIn’s native poll features are excellent tools for engagement and that remains true for sponsored posts. It makes your own content planning much easier and can play a large role in creating a compelling social strategy.This is because user-generated content helps to really engage and build a community around a brand. In addition to simply sharing these posts as a link, think about how older content can be repurposed into newer content. When selecting an influencer for these posts, think about engagement as well as follower numbers. How to Write Social Media Content. A post shared by The Economist (@theeconomist). Like and/or comment to win contests prompt engagements with your base, but by pairing the contest with a share or RT requirement, you can reach more people. In a social swap, two companies exchange relevant content regularly and share the other company’s content on their own social media accounts. It can also provide ideas for new approaches to your feeds and get fresh eyes on your accounts. She writes about a wide variety of topics including technology, media, health, and politics. But when theyâre well done, preview and teaser posts on social media can build anticipation. Take a 20 second meditation break and watch the full ad here. In our first episode, two of Canvaâs best brand designers race to create a logo in under five minutes. Sharing the same link twice on your Facebook page could result in lower engagement. And donât forget TikTok, where short and fun videos can reach younger audiences. A post shared by La Petite Librairie D+Q (@petitedrawnandquarterly). Build relationships with customers 4. Engage with and repost user-generated content from customers. To get started creating winning social videos, read our guide to creating the perfect social video. Using a service like Animoto, you can easily create animated videos for social sharing. Your social channels are a great place to share photos and videos that show people something they wouldnât otherwise see. If your product or service has a bit of a learning curve, or if you just have some insider advice to share, put those on your social media accounts. John Oliver‘s segment on Net Neutrality on his television show, Last Week Tonight With John Oliver, and his call-to-action to comment is a great example of comments as social content. Gifmaker.me – for stitching together a series of images into a GIF. If the client is willing to make a short video sharing their experience, even better. Recurring themes also create consistency for your brand and give your audience something to look forward to every day. Your followers are interested in what you do, so share a little bit of information about that with them. Get specific. We’ve seen it before, but not quite like this. A post shared by simply made by bekah (@simplymadebybekah). On Facebook and Twitter, this is less important. Author & Entrepreneur Ed “Skip” McLaughlin McLaughlinhas been regularly publishing content on LinkedIn since 2014. Using your goals as an anchor can help you accurately adjust your strategy. Panic! pic.twitter.com/N7ehUWsb3d, — Hootsuite (@hootsuite) November 21, 2019. 15 Awesome Examples of Social Media Marketing. Company news. This Facebook ad by Q Spine Institute does a great job of keeping their logo at the forefront without detracting from the messaging or design. Your success on social media entirely depends on the success of the content you post. Itâs a great way to highlight positive experiences from real-life customer interactions. The Washington Post is using TikTok in ways that are fun and surprising. The first example on... Amazon. Do your business & her a favour. Visual infographic posts can be a great way to share a lot of information quickly. Most marketers are familiar with HubSpot. They can be a fun way to make a post stand out or to share a joke with lighthearted content. Social media planning and scheduling app by day and industry experts by… well, also day, Later is well-known in the social media scene. Vox does a lot of interesting things with video, including short explainer videos that include still photos and animation along with video clips. Trainual provides companies with a central hub for onboarding, training, and SOP management. 4. Like this ad by Melody VR. Generate new leads 3. As with quote posts, you can use Adobe Spark or A Design Kit to create a visual way to share this feedback. Mysa, a company that makes smart thermostats, announced a round of hiring by talking about their values and sharing a team photo. 2020 threw a wrench in many of our content creation plans in more ways than one. For example, if you have new sales results or market research to share, consider including the key findings in an infographic, as well as in individual posts that highlight particular statistics. Twitter is where things really took off for Steak-Umm, though. You could even let your employees advocate for your products or services during your social media campaigns. With this cheatsheet of solid content ideas for each of the major social platforms, youâll be ahead of the curve. for keeping track pic.twitter.com/XqjGyzMMRd, â no name (@NoNameBrands) April 14, 2020. Give your social media followers the feeling that theyâre company insiders by sharing a sneak peek at what you have coming up. If you have older content that is still relevant or has become relevant again, often referred to as âevergreenâ content, consider re-sharing it. But think about using event pages on Facebook for more than just physical gatherings. One example would be Hootsuiteâs annual Social Trends Report, which includes data based on a survey of thousands of social marketers. Anna joined your PR agency 6 months ago. 2. These photos shouldnât look like the simpler ones in an online store. Iowa City, IA 52240, posts with human faces in them do better on average, Best B2B Social Media Campaigns to Inspire Your Own in 2020Â, 24 Best B2B Social Media Marketing Tips & Tactics, How to Use the Facebook Ad Library to Your Competitive Advantage. Super smart, creative & full of ambition. Itâs your job to make the action you want them to take clear and compelling. They also encourage sharing, when they are well done. The Monterey Bay Aquarium uses social media in a lot of fun ways, including in this tweet that makes a pun with both an â80s song and a sea creature via a visual meme. Donât post a meme that might be offensive or embarrass the organization by using it incorrectly. If you’re interested in more examples of great social media content, check out the following resources: Don’t forget to read our post about building a social media swipe file and grab our free template. Hashtags like #giveaway, #freebie, #liketoenter, and #commentoenter help to amplify the contest’s reach, too. See how Kodiak Cakes uses a testimonial in their ad copy ð. ð¨ pic.twitter.com/CyGz1xUqEa, — Schitt's Creek (@SchittsCreek) November 1, 2019. In this video, Benefit Cosmetics demonstrates how to use one of their products, BADgal mascara, a product that just so happened to be in that monthâs edition of Birchbox, a subscription makeup sample box. Effectively planning a social media content strategy is an ongoing cycle, but it doesn’t have to be overwhelming. Discover eight social content ideas for marketers. Social Media Content Examples: Perhaps the most recognizable example of social media content in the past year has been the ALS Ice Bucket Challenge. Blog posts sharing company news, open job postings, and industry developments can be repurposed to share on social media. Have someoneâan influencer, an industry figure, an employeeâdo a guest takeover of your social media accounts. Share flattering press mentions of your brand, or your industry, with your social media followers on your various platforms. 7 Types of Social Media Content That Drive Most Engagement – What Experts Say (& Real Life Examples) by Disha Dinesh March 13, 2017. ð, A post shared by Canva (@canva) on Aug 5, 2020 at 5:00am PDT. Second, they leveraged a popular social media trend—m… In a way, animations combine the social media appeal of both GIFs and videos. Facebook and Twitter both have integrated GIF search engines that allow you to find a great GIF by searching keywords. Clothing brand Ninety-Eight promoted their upcoming appearance at Torontoâs One Of A Kind Show by giving away free tickets via Instagram. Boost engagement by making a post comment or share a condition for entry, and you might gain new followers as people hear about the contest from family and friends. Provide customer service 5. Nike’s Twitter account @NikeSupport is a great example of a company using social media to improve its customer service. A social news site allows its users to post news links and other items to external... 4. Quote posts are a great way to highlight important parts of your articles or blog posts. (If youâre really good at this youâll manage to create your own meme, as the Museum of English Rural Life once did. In this Instagram video, clothing brand Eve Gravel shared a shot not of a new dress or shirt but of one of the patterns used to make the productsâalong with a caption explaining that the company continually works to improve its fits. Your followers will appreciate being able to put a literal face to your brand, which helps them feel more connected to what you do and offer. Think about how you can make these polls and surveys fun. Either way, consider sharing them both on Twitter and your other social channels. At The Disco’s sold out O2 arena show is coming to MelodyVR for free on May 8th. Itâs a popular feature on the platform, with 500 million stories being posted every single day. These networks allow users to connect with people and brands online. Indigo promotes in-store events, like this Ken Dryden book signing, via Facebook Events. Share timely, immediate content sourced from employees. A post shared by Whole Foods Market (@wholefoods). HubSpot – Timely, Relatable Content. It can be challenging to find fresh social media content ideas when you have to post something every day on multiple platforms. And as engagement falls, so do all the benefits of social media … NASA’s content is already visually compelling; after all, it doesn’t get more beautiful than the solar system. Instead of just showing your product in a photo or video, give your followers a look inside that they otherwise might not get until they buy it. Star Wars The Force⢠Coding Kit Code Your Galaxy, "If you've got a kid who likes Star Wars… this is the perfect introductory kit." How to Create a Social Media Marketing Content Plan in 7 Steps by Warren Knight on Social Media Examiner. A post shared by Jenna Dewan (@jennadewan). The Best 2021 Social Media Content Calendar to Organize Every Post (Template) The best social media marketers keep organized with content calendars. Simply Made by Bekah includes photos taken by their customers, featuring the companyâs earrings, on its Instagram feed regularly. The result: more authentic and regular content across the influencer’s social channels. And more Many people call social networks “relationship platforms” because they allow people to connect and build a relationship. Square photos are 1) the best format for Instagram; 2) take up more space in people’s newsfeeds – square photos appear larger and look better on mobile devices, and since the majority of people today use social media apps on their phones, square photos will be perfectly optimized for viewing on mobile devices! It might seem like you only ever hear about things going wrong, but chances are you have received flattering feedback or reviews from a client. Social news And youâll never find yourself staring at a blank content calendar again. Have fun! By 2020, digital videos will drive 82% of web traffic. With software like Canva, you can create visually interesting posts about statistics without being a graphic designer. Event posts are obvious in some instances, like if you are hosting a party or workshop. Live video (LinkedIn, Facebook, Instagram), In-feed videos (Facebook, Instagram, LinkedIn, Twitter, Pinterest). 5. Proactively engage and comment on other peoples’ content. A post shared by Elsie + Emma A Beautiful Mess (@abeautifulmess). Do your ads sound stilted and salesy or do they sound like you? Apple is a master at this, especially in the leadup to their significant product announcements. CoLab Software makes a complicated product: a software program meant to help engineering and design teams work better together. Of course, these posts should be done carefully. Canva Lovers! Last week she spent 13hrs formatting lists of coverage into hyperlinks & manually collating screenshots & metrics. Shopify – Using Existing Assets. You have approximately 1.7 seconds to grab a prospectâs attention with your Facebook ad â 2.5 if theyâre viewing on desktop. Telling the same story (Before-After-Bridge) from a new angle can make it feel fresh again. 1. Interact with your audience and reply to comments. Their LinkedIn page acts as its own training manual of sorts, full of helpful advice, knowledge, and industry news. Who’s the Canva Challenge champion? Consider using TikTok for short videos if you can share the information quickly, or Instagram Stories if you want a mix of photo and video or need a few panels to make your point. 15 Social Media Marketing Examples to Inspire You in 2020 [Updated June] Airbnb. Bookmarking sites allow users to save and organize links to... 3. But these posts can also be as simple as sharing photos of a few pages inside the covers of a book. You can ask a question in a text post but thatâs less likely to get engagement, and not as fun. For more, read our guide to influencer marketing. From a single dashboard you can publish and schedule messages to all your social channels, engage audience, and monitor relevant conversations. People will be excited to see what you post next, which makes them more likely to engage with your postsâand maybe even become a customer. You’re more likely to reach prospects with paid social, so channel some of that creative energy usually reserved for organic social posts into your ads instead. However, a coordinated marketing effort using Instagram, Facebook, Pinterest, LinkedIn, TikTok, Twitter, Snapchat would fall under a social media campaign. 2. For example, consider repurposing some of your blog posts for text-driven animated videos that share the same content in a new way. A post shared by New School Of Finance (@nschoolfinance). #1: Follow Daily Themes. Hootsuiteâs own guide to making great Instagram videos is an example of evergreen content that can be posted any time. Be part of the experience via the MelodyVR app – link in bio. Producing effective, high-performing content, however, presents a number of challenges for small businesses.It’s competitive, time consuming, and should ideally add value to your customer experience.. To help overcome these hurdles, content strategies usually include a varied mix of content types. Don’t underestimate the power of simple, pretty creative. Check out how Adwerx uses image text to maximum advantage in this example: When using video in your paid media, it should be able to grab and then hold the viewer’s attention. When you’re trying to stop thumbs, your ad creative is one of your most powerful tools. As social media users, our feeds were filled with short videos of friends and family members dumping ice water on their heads — and challenging others to do the same — all for a great cause. Founded in NYC, Van Leeuwen is an artisan ice creamery with an IG presence that is just as delicious as their product. 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