Gen Z even consumes shows and movies – in addition to their other video content - on their phones, tablets and laptops – and they do it for about 3.4 hours every day. It's time to roll the dice on dice-stacking. Generation X, Millennials and Gen-Z The tendency of millennials to live in cities has also had consequences for the automobile industry. Of all the generations, Gen Z is most likely to embrace virtual reality-based entertainment. According to Nielsen’s findings there is a large generation gap in TV consumption. 65% of Gen Zers use Instagram daily and 62% of Gen Zers use YouTube daily. And most importantly, the way Generation Z is reshaping technology consumption. Media Consumption Generations Y and Z are the first media consumers to emerge with interactive media as the predominant means by which they ‘consume’ messages. To effectively reach young fans, … Gen Z is excited about virtual reality, especially for video and online games. Gen Z. Gen Z, people ages 7-22, are most likely to watch videos on social media. Gen Z is redefining "sports" as we know it, evidenced by 52% of young males spending more time watching trick shot and dice-stacking videos than traditional sports content. Social media Millennials have spending power and influence, and marketers are eager to reach them. Sound ridiculous? Gen Z don’t care so much about television. #2: Gen Z just wants to stay home. An average Gen Z person uses their smartphone 15.4 hours per week — more than any other type of device. In previous generations, owning a car was an affirmation of freedom and personal identity, desired at a time when the explosion of suburbia required more commuting and affordable when fuel prices were low. Teens and tweens still tune in to TV TVs and smartphones top devices used 6 Marketing Ways to relate to Gen Z in … 13.2 hours of TV content per week may seem like a lot, but it’s significantly less than boomers and Gen X before them. 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